Brand visual identity strategy checklist

A brand's visual identity strategy is a crucial aspect of its overall identity and recognition. A visual identity checklist helps ensure consistency and coherence across various brand elements.

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What is in it

• A checklist: A list that helps you to build a thriving foundational visual identity for your brand like logo design, color palette, typography, shapes, patterns, iconography, imagery, and photography.

Why you need it

A Brand Visual Identity Checklist Strategy is essential for maintaining a cohesive and recognisable brand presence across diverse channels and materials. This checklist serves as a structured guide, ensuring that all visual elements — from logos and color palettes to typography and layout — adhere to a standardised set of guidelines. By doing so, a brand ensures that its identity is not diluted or misunderstood by its audience.